BLACK FRIDAY SALE: LIVE NOW

the black friday sale you’ve been waiting for is live 🖤

30% off the entire site — our biggest sale of the year. from companion pieces to everyday staples, it’s all marked down.

this is your chance to grab the pieces you’ve had saved, build your winter lineup, and knock out your holiday shopping early.✨

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Pseudo The Brand

Black Friday Exclusive: The Pseudo Essentials Bundle

$80.00 USD
$80.00 USD
Sale Sold out
Companion Hoodie: Beige
Trucker Hat
Hoodie Size
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Collection III: The City Series

The City Series continues the language of Pseudo The Brand by exploring how meaning, movement, and identity translate into form. Cities are more than places; they represent rhythm, connection, and presence. Each piece carries that idea forward, structured and versatile, designed to move as effortlessly as the people who wear them. This series is Pseudo’s study of energy in motion, distilled into an everyday essential.

Collection II:

Collection II builds on the foundation of Pseudo The Brand, evolving the essentials into elevated staples. Featuring deeper meaning, texture, refined silhouettes, and thoughtful details, this collection pushes further into the balance between form and function. Designed for movement, made for presence — it’s everyday wear with a sharper edge.

Full Collection Release: 04/05

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Collection I:

Collection I introduces the essentials of Pseudo The Brand. Designed with clean lines, versatile tones, and a focus on everyday wear, this collection blends modern streetwear with practical comfort.

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